A
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Abedin, bahareh
Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
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Afra, Mahmoud Reza
The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
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Alamtabriz, Akbar
Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
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Alavishad, Abbas
Identification and evaluation of effective components on the required return on investment in commercialization of academic researches in Iran [Volume 21, Issue 50, 2022, Pages 105-127]
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Asgarnezhad Nouri, Bagher
The effect of brand personality attraction and perception of brand globalization on consumer emotional dependence with the mediating role of perception of brand luxury (Case study: Turkish clothing in Ardabil) [Volume 21, Issue 52, 2023, Pages 176-203]
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Asghari Goudarzi, Fatemeh
Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
-
Asgharinajib, Maryam
Providing a framework for the internationalization of B2B platforms [Volume 21, Issue 50, 2022, Pages 183-206]
-
Ashtiani, Mohammad Hosein
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
B
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Babaei Zakliki, Mohammad Ali
Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
-
Bakhtiari, Hosein
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Borzooian, Samad
Identification and evaluation of effective components on the required return on investment in commercialization of academic researches in Iran [Volume 21, Issue 50, 2022, Pages 105-127]
D
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Dehdashti Shahrokh, Zohreh
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
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Dehghani Soltani, Mahdi
Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
-
Donyaei, tahereh
Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
E
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Esfidani, Mohamad rahim
Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
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Eslamipanah, Maliheh
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
F
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Fani, Majid
Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
-
Feiz, Davod
Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
G
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Ghamkhari, seyedeh maasoumeh
Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
-
Ghasemi, Maedeh
Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
H
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Hafezi, Asma
Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2023, Pages 13-38]
-
Honarmand Haghighi, Hamideh
Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
-
Hosseinpour, Mahdi
The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
-
Hosseinzadeh, Arezou
Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
-
Hosseinzadeh Shahri, Masoumeh
Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
J
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Jalalzadeh, Seyyed Reza
The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
-
Jandaghi, Mahsa
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
K
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Khodaei, Atieh
The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
-
Khoddami, Soheila
Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
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Kiani Gohar, Mohammad Hossein
Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
-
Kordheydari, Rahil
Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
-
Kordnaeij, Asadollah
Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
M
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Mansouri Nazargholi, Parisa
Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
-
Masteri Farahani, Mohammad
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Mehdipour Pija, Sahar
Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
-
MirzaeianKhamseh, Payvand
A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
-
Moeini, Hossein
Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2023, Pages 13-38]
-
Moshabaki, Asghar
Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
N
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Naderi Bani, Mahmud
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
-
Nasehifar, Vahid
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
-
Nazari, Mohsen
Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
R
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Razavi, Seyed Mohammad Foad
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Razmi, Zahra
A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
S
-
Sabokro, Mahdi
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
-
Saghafi, Fatemeh
Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
-
Sanavifard, Rasool
Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2023, Pages 109-153]
-
Sangari, Negin
Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
-
Sarikhani, Fateme
Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2023, Pages 39-62]
-
Sheikh, reza
Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2023, Pages 39-62]
-
Shirvani, Tahmaseb
How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs [Volume 21, Issue 52, 2023, Pages 86-108]
-
Soleimani, Ghazale
Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
-
Soltani Tajabadi, Marzieh
A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
T
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Tabatabaeenasab, Seyed Mohamad
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
-
Taheri, ghazale
Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
-
Torabi, Mohammad Amin
Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
-
Torabi, Mohammad Amin
Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
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Torkestani, Mohammadsaleh
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
Y
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Yazdanshenas, Mehdi
Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]
Z
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Zandi, Mohammad Ehsan
Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
-
Zilaie, Razie
Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
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