Author Index

A

  • Abedin, bahareh Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
  • Afra, Mahmoud Reza The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
  • Alamtabriz, Akbar Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
  • Alavishad, Abbas Identification and evaluation of effective components on the required return on investment in commercialization of academic researches in Iran [Volume 21, Issue 50, 2022, Pages 105-127]
  • Asgarnezhad Nouri, Bagher The effect of brand personality attraction and perception of brand globalization on consumer emotional dependence with the mediating role of perception of brand luxury (Case study: Turkish clothing in Ardabil) [Volume 21, Issue 52, 2023, Pages 176-203]
  • Asghari Goudarzi, Fatemeh Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
  • Asgharinajib, Maryam Providing a framework for the internationalization of B2B platforms [Volume 21, Issue 50, 2022, Pages 183-206]
  • Ashtiani, Mohammad Hosein Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]

B

  • Babaei Zakliki, Mohammad Ali Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
  • Bakhtiari, Hosein Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
  • Borzooian, Samad Identification and evaluation of effective components on the required return on investment in commercialization of academic researches in Iran [Volume 21, Issue 50, 2022, Pages 105-127]

D

  • Dehdashti Shahrokh, Zohreh Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
  • Dehghani Soltani, Mahdi Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
  • Donyaei, tahereh Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]

E

  • Esfidani, Mohamad rahim Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
  • Eslamipanah, Maliheh Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]

F

  • Fani, Majid Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
  • Feiz, Davod Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]

G

  • Ghamkhari, seyedeh maasoumeh Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
  • Ghasemi, Maedeh Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]

H

  • Hafezi, Asma Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2023, Pages 13-38]
  • Honarmand Haghighi, Hamideh Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
  • Hosseinpour, Mahdi The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
  • Hosseinzadeh, Arezou Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
  • Hosseinzadeh Shahri, Masoumeh Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]

J

  • Jalalzadeh, Seyyed Reza The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
  • Jandaghi, Mahsa A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]

K

  • Khodaei, Atieh The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
  • Khoddami, Soheila Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
  • Kiani Gohar, Mohammad Hossein Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
  • Kordheydari, Rahil Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
  • Kordnaeij, Asadollah Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]

M

  • Mansouri Nazargholi, Parisa Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
  • Masteri Farahani, Mohammad Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
  • Mehdipour Pija, Sahar Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
  • MirzaeianKhamseh, Payvand A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
  • Moeini, Hossein Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2023, Pages 13-38]
  • Moshabaki, Asghar Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]

N

  • Naderi Bani, Mahmud A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
  • Nasehifar, Vahid Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
  • Nazari, Mohsen Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]

R

  • Razavi, Seyed Mohammad Foad Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
  • Razmi, Zahra A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]

S

  • Sabokro, Mahdi A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
  • Saghafi, Fatemeh Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
  • Sanavifard, Rasool Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2023, Pages 109-153]
  • Sangari, Negin Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
  • Sarikhani, Fateme Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2023, Pages 39-62]
  • Sheikh, reza Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2023, Pages 39-62]
  • Shirvani, Tahmaseb How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs [Volume 21, Issue 52, 2023, Pages 86-108]
  • Soleimani, Ghazale Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
  • Soltani Tajabadi, Marzieh A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]

T

  • Tabatabaeenasab, Seyed Mohamad A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
  • Taheri, ghazale Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
  • Torabi, Mohammad Amin Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
  • Torabi, Mohammad Amin Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
  • Torkestani, Mohammadsaleh Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]

Y

  • Yazdanshenas, Mehdi Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]

Z

  • Zandi, Mohammad Ehsan Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
  • Zilaie, Razie Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]